Trizy Locais: Building a trust network among truck drivers
We created a feature in Trizy for collaborative location evaluation, allowing drivers to share experiences and indicate truly safe spots. The result was an active trust network, with over 14 thousand registered locations, 400 evaluations, and a 30% increase in app engagement.
UX Strategy
Research
Data & Metrics
UX/UI Design
Context
Challenge/Problem
Truck drivers face a major problem of insecurity on the road. Many avoid stopping in unfamiliar places for fear of theft, and younger drivers are not yet well acquainted with the support points along the route. Moreover, although the trucking community is united and used to sharing tips, there was a lack of a reliable digital space to centralize this information.
Solution
We created a feature in the Trizy app that allows truck drivers to rate and comment on stopping locations, particularly highlighting the level of safety. This way, the community actively collaborates, helping each other make safer decisions about where to stop. The simple and intuitive solution has strengthened trust among drivers and significantly increased engagement in the app.
Tools used:
Figma
I look
firebase
jira
Design Process
I worked as a Product Designer and project leader, leading the end-to-end process based on Design Thinking (Double Diamond).
Discovery
KPI
OKR
analytics
csd matrix
desk research
The Challenge
Life on the road is challenging. Beyond the long working hours and the distance from family, one of truck drivers' biggest fears is the insecurity of stopping in unknown places.
Mugging, thefts, and risky situations are part of daily life, and often the only solution found is to continue traveling without rest — which puts both the health and safety of these professionals at risk.
It was in this scenario that the challenge arose:
"How could we help truck drivers identify safe locations while also strengthening the community through the exchange of information?"
Understanding the problem
During the interviews and reports analyzed, it became clear that insecurity on the roads is a real and constant problem. Truck drivers reported:
Fear of stopping in unknown places.
Lack of reliable information about support points.
Difficulty adapting for newer drivers who are not familiar with the routes they take.
Furthermore, an important cultural aspect emerged: the strength of the trucking community. These professionals help each other, share tips and stories, but there was still a lack of a digital space that organized and amplified this collective knowledge.
Research
archetypes
data analysis
questionnaire
benchmark
The research
To deeply understand the problem, we conducted a mixed research:
Qualitative: in-depth interviews with 10 truck drivers.
Quantitative: 900 truck drivers, among independent and contracted.
The data revealed important insights:
53%
they wanted to find safe places to rest.
27.6%
they wanted easy access to repair shops.
All interviewees (100%) use gas stations, but they also frequent markets, restaurants, and workshops — always prioritizing trustworthy places.
A remarkable testimony brought clarity to the challenge:
"A place to sleep safely, with parking that has guards and security."
Direction
prioritization
value x effort matrix
MVP
The strategy
In this way, truck drivers could not only seek information but also contribute to the community, helping fellow road users make safer decisions.
With the insights from the research, we structured a feature within the Trizy app that had the main objective of:
Create an additional layer of trust: the security assessment.
Allow collaborative reviews of locations (through stars and comments).
Design
wireframe
design system
low-fidelity prototype
usability
As inspiration for creating the interfaces, I used apps that featured a location evaluation mechanic, detailing and photos of places, and navigation through maps, such as:
Booking.com;
Uber;
iFood;
Yelp;
Google Maps;
Truck parking Europe.
I created wireframes to structure the presented content and the navigation architecture.
With the help of a Design System, I created a high-fidelity prototype that reflects the brand's identity.
Refine
event mapping
use cases
exception cases
high-fidelity prototype
usability test
The validation
To validate the solution, we conducted usability tests with 8 truck drivers.
Our objectives were clear: to understand if they found the information easily, if they understood the proposal, and if the evaluation experience was simple.
The result was positive:
1.
The truck drivers quickly understood how the tool works.
2.
Everyone was able to evaluate places without difficulties.
3.
The engagement during the tests showed that there was a genuine interest in contributing.
Delivery
navigable prototype
handoff
The solution delivers the following features:
Information accuracy
Reliable and more complete information.
Collaborative network
Truck driver reviews from all over Brazil.
Optimized mapping
More intuitive location search through a map.
Ongoing
performance tracking
data analysis
Results achieved
The launch of the feature brought significant impacts:
Increase of 30% in user engagement.
400+ reviews have already been submitted by the community.
More than 14 thousand registered locations in the app.
More than just numbers, the result was the strengthening of a network of trust among truck drivers, who now have a digital tool to share experiences and support each other.
Learnings
We know that no technology can eliminate the risks of robberies or insecurity on the roads. However, by creating this channel of communication and collaboration, we are able to offer truck drivers something essential: trust.
Trizy Locals has become a space where the community supports, shares, and grows together. A simple solution in the interface, yet powerful in social impact.
✨ This case demonstrates my skills as a designer: to focus on a design that is closer and more human without neglecting the business and the product's results.
Want to know more details?
Contact me and let's talk! I can tell you more about my work process and the design decisions articulated in this study.
Gabriela Lara
Senior Product Designer
Copyright © 2025 Gabriela Lara.